Deceptively delicious recipes1/31/2024 ![]() The organization, started in 2001, aims to give mothers, fathers, and caregivers in underserved communities the support they need to lift themselves out of multi-generational poverty. She’s the founder of non-profit Good+Foundation. But she’s also well aware that her food choices and lifestyle are rooted in privilege. Seinfeld is an accomplished recipe developer and author, with no fewer than five cookbooks under her belt-including Deceptively Delicious, a #1 best-seller rooted in sneaking more veggies into kid food. ![]() | Photography by Mark Weinberg/Simon & Schuster Affordable, planet-friendly food I think veganism got a bad rap that way: vegans told people how they must eat, and made you feel like a bad person if you weren’t following their rules.” ‘Vegan at Times’ is the latest cookbook by Jessica Seinfeld. In general, nobody wants to be told what they should and shouldn’t do. “I’ve learned to assume nothing about how someone relates to food, emotionally and psychologically,” Seinfeld writes in Vegan, at Times, in an entry entitled, “How Not to Be an Annoying Vegan.” “I don’t ‘should’ people. But she’s careful to create balance, aware that a pushy attitude around cutting meat and dairy can turn people off. ![]() (According to the United Nations Environment Programme, about 14.5 percent of global greenhouse gas emissions come from animal agriculture.) So when Seinfield cooks for her comedian husband Jerry Seinfield and their three children, around 85 percent of the time, it’s totally animal product-free. It mimics Seinfield’s zero-judgment approach to diet and food at home.įor the author and philanthropist, eating plant-based is about feeling healthy, but it’s also about being conscious of the impact that our dietary choices can have on the planet. That’s why the author’s latest cookbook is called Vegan, At Times, and it’s about slotting plant-based food into your diet where and when it makes sense for you. When it comes to food, Jessica Seinfield is all about meeting people where they’re at.
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